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PRIVACY

Thank you for visiting ZZYZX.la ("we," "us," or "our"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://zzyzx.la (the "Site") or make a purchase from us. It also describes your privacy rights and how you can exercise them.

If you do not agree with any part of this Privacy Policy, please do not use the Site or provide us with your personal information.

1. Personal Information We Collect

Category Examples Source Purpose
Order Information name, billing & shipping address, payment method (limited to tokenized data—no full card numbers), email, phone, products purchased, order notes directly from you at checkout to process and fulfill orders, provide confirmations and invoices, arrange shipping, screen orders for fraud
Device Information IP address, browser type, time zone, cookie IDs, referring URLs, device identifiers automatically collected via cookies, pixels, log files, and similar technologies to load the Site accurately, perform analytics, and optimize performance
Support & Communications email messages, chat transcripts, social media DMs, attachments, survey responses directly from you to provide customer support, troubleshoot, and improve our services
Marketing Information subscription status, marketing preferences, interaction with emails or SMS, contest entries directly from you; from cookies; from third‑party marketing partners to send newsletters, promotions, and personalized ads (with your consent where required)
User‑Generated Content product reviews, comments, photos directly from you to display on the Site or our social channels, moderate content, and engage with our community

We treat all of the above as “Personal Information.”

2. How We Collect Personal Information

  1. Direct interactions. You provide information when you create an account, place an order, join our mailing list, participate in a promotion, or contact us.

  2. Automated technologies. We collect certain data automatically when you browse the Site through cookies, web beacons, tags, and server logs.

  3. Third parties. We receive information from payment processors, shipping carriers, analytics providers (e.g., Google Analytics), marketing networks (e.g., Meta Ads), and Shopify, our e‑commerce platform.

3. How We Use Personal Information

We use your information to:

  • Provide our services. Fulfill and manage orders, process payments, arrange shipping, and handle returns.

  • Operate the Site. Diagnose problems, optimize layout, and remember your preferences.

  • Communicate with you. Send transactional emails (order confirmations, shipping updates), respond to inquiries, and deliver customer support.

  • Marketing & advertising. With your consent or as permitted by law, send newsletters, SMS, and show targeted ads on third‑party platforms.

  • Analytics & research. Understand how customers use the Site, measure campaign effectiveness, and develop new products.

  • Security & fraud prevention. Detect, investigate, and mitigate fraudulent or malicious activity.

  • Legal compliance. Comply with applicable laws, regulations, court orders, and enforce our terms.

4. Sharing Personal Information

We share information only as necessary and in accordance with this Policy:

  • Shopify. Our store is hosted on Shopify Inc. They provide the e‑commerce platform that allows us to sell products. See Shopify’s privacy statement: https://www.shopify.com/legal/privacy.

  • Service providers. Payment processors (e.g., Shop Pay, PayPal), shipping couriers, email/SMS providers, analytics vendors, and marketing agencies. They may access information solely to perform services on our behalf and must protect it.

  • Advertising partners. We may share limited data (hashed email, device identifiers) to serve personalized ads via platforms such as Google Ads, Meta Ads, Pinterest, and TikTok.

  • Business transfers. In connection with a merger, acquisition, or sale of assets, subject to confidentiality.

  • Legal obligations. To comply with law, respond to lawful requests, or protect our rights, users, or others.

We do not sell Personal Information in exchange for money. In certain U.S. states, sharing for cross‑context behavioral advertising may be considered a "sale" or "targeted advertising"—see Section 8 for your opt‑out rights.

5. Cookies & Similar Technologies

We use first‑ and third‑party cookies, pixels, and local storage to:

  • remember items in your cart;

  • understand Site traffic and interactions;

  • enable secure checkout; and

  • deliver interest‑based advertising.

You can control cookies through your browser settings and the Cookie Preferences banner on our Site. Disabling cookies may affect Site functionality.

6. Behavioral Advertising & Analytics

We use Google Analytics, Meta Pixel, and similar tools to analyze Site usage and show ads matching your interests on other websites. These providers set cookies and collect device identifiers. You can:

7. Retention

We retain Personal Information only for as long as necessary to fulfill the purposes described in this Policy, including satisfying legal, accounting, or reporting obligations. For example, we retain order records for at least seven (7) years for tax compliance, unless a longer period is required.

8. Your Rights & Choices

8.1 Marketing Communications

You may unsubscribe from promotional emails by clicking the unsubscribe link in any message or by using the contact form on our Site. For SMS, reply STOP, or follow the instructions in the message.

8.2 Rights Under U.S. State Laws (CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA, TDPSA, FDBR)

Depending on your state of residence, you may request to:

  1. Know the categories and specific pieces of Personal Information we collect;

  2. Delete Personal Information we hold about you;

  3. Correct inaccurate Personal Information;

  4. Opt‑out of "sales" or "sharing" for cross‑context behavioral advertising;

  5. Limit the use and disclosure of sensitive Personal Information (California only);

  6. Portability—receive a copy of your Personal Information in a portable format.

To exercise these rights, submit a request through the contact form on our Site or via the Do Not Sell/Share link in the footer. We will verify your identity before processing your request. You may also designate an authorized agent to act on your behalf.

8.3 GDPR/UK GDPR Rights

If you reside in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights to:

  • Access your Personal Information;

  • Rectify incomplete or inaccurate data;

  • Erase ("right to be forgotten");

  • Restrict or object to processing;

  • Data portability;

  • Withdraw consent at any time.

Our lawful bases for processing include contract, legitimate interests, consent, and legal obligation. You can lodge a complaint with your local data protection authority.

9. Do Not Track Signals

The Site does not alter its data collection practices when it detects a Do Not Track (DNT) signal from your browser, due to the lack of a consistent industry standard.

10. Security

We employ administrative, technical, and physical safeguards to protect Personal Information, including TLS encryption, strict access controls, and regular security monitoring. No internet transmission or storage system is 100 % secure; therefore, we cannot guarantee absolute security.

11. International Transfers

We are located in the United States, and information we collect may be transferred to, stored, or processed in the U.S. and other countries where we or our service providers operate. We rely on Shopify’s Data Processing Addendum and Standard Contractual Clauses or other approved mechanisms for cross‑border transfers.

12. Minors

The Site is not directed to children under 13 (or older if required by local law), and we do not knowingly collect Personal Information from children. If you believe a child has provided us with information, please contact us to delete it.

13. Changes to This Privacy Policy

We may update this Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. The "Last updated" date at the top will indicate the effective date. Material changes will be communicated via a prominent notice on the Site or via email.